May 22 2018

Webinar on How to Generate $1M in Pipeline without Spending More on Advertising or Hiring Features Ipswitch’s CMO

Webinar Panel includes Ipswitch’s Jeanne Hopkins, Drift’s Dave Gerhardt and Sales Hacker’s Max Altschuler – Thursday, May 24, 2018

BURLINGTON, Mass. – May 22, 2018Jeanne Hopkins, Executive Vice President and CMO at Ipswitch®, producer of award-winning and easy to use secure file transfer and network management software, is a panelist for the webinar, “How to Generate $1M in Pipeline without Spending More on Advertising or Hiring,” sponsored by Drift, providing the world's leading conversational marketing and sales platform. Jeanne is joined by panelists, Dave Gerhardt, VP of Marketing at Drift and Max Altschuler, Founder and CEO of Sales Hacker. Together, they reveal how conversational marketing is changing the demand gen landscape and what to do to get similar results.
 


“I took a couple thousand dollar bet that conversational marketing could help my team reach their goals, and it paid off,” said Jeanne Hopkins. “This method created just over a million dollars of pipeline in Q1 by trying one new thing. And I didn’t spend more money on advertising and didn’t hire anyone new.”

Webinar attendees learn the real definition of conversational marketing, what it takes to be successful with conversational marketing and how to handle common objections to conversational marketing. Speakers also break down how Ipswitch rolled this out to its marketing and sales team.

Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company’s IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

In February, Ipswitch won a Killer Content Award in the category, Social Amplification from Demand Gen Report for its use of blogs, podcasts and video to increase web traffic and drive a strong top of the funnel for the company’s inbound marketing efforts. Recently, Jeanne was named to the “20 Women to Watch” list sponsored by the Sales Lead Management Association (SLMA) for the sixth time.  She was also recently named a finalist in the prestigious 2018 Women in IT Awards, the world's largest tech diversity event, among more than 700 nominations, for outstanding leadership, innovation and business success.

Last year, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Gen Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. She was also No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with over 90,000 @jeannehopkins followers. She was also named to CRN’s 2016 Power 100, an elite subset of the annual Women of the Channel list.

Jeanne co-hosted Ipswitch’s PICNIC Podcast live show featuring industry guests who deliver tips and tricks to help lessen IT professionals’ headaches. She is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne has been serving on the Advisory Boards of BrightInfo, Bedrock Data, the SLMA, and as a strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.

To register for the webinar, visit: https://www.saleshacker.com/lp/conversational-marketing-generate-1-million-dollar-pipeline/

 

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About Ipswitch 
Ipswitch produces and sells file transfer and network management software for IT professionals. In business since 1991, Ipswitch has over 28,000 SMB and enterprise customers with over 1 million end users in 192 countries. Ipswitch’s suite of network and security solutions includes WhatsUp® Gold for network monitoring and MOVEit® and WS_FTP® for secure file transfer. Ipswitch’s focus on customer success is evidenced by an on-line community with over 115,000 members. To meet the varying needs of its customers, Ipswitch solutions support a range of environments including on-premise, hybrid and public or private cloud, via perpetual and subscription licensing. Ipswitch solutions meet the highest commercial and government data security requirements and are PCI, HIPAA and GDPR compliant.

The company has offices throughout the U.S., Europe, Asia and Latin America. For more information, visit https://www.ipswitch.com/ or connect on LinkedIn and Twitter. To learn about Ipswitch’s strategic alliances or global network of partners, visit https://www.ipswitch.com/partners.


Media Contact:
Benedicte Ferrari
bferrari@ipswitch.com