Leveraging Research to Make your Content “Snackable”
Lexington, Mass. - February 3, 2017 – Ipswitch, the leader is easy to try, buy and use IT and network management software, announced today that EVP and CMO Jeanne Hopkins will be presenting at 2017 Content Summit, a virtual conference for B2B (business to business) marketers, this February 6-10. Jeanne will be part of 50+ panel speakers during the event and will be talking about how delivering the right content with the right level of information and the right data to the right audience sounds familiar but critical.
- What: Jeanne Hopkins, Ipswitch EVP & CMO at 2017 Content Summit
- When: Monday, February 6 – Friday, February 10, 2017
- Where: Virtual summit. Online registration
Content Summit is a 5-day free virtual conference, dedicated to sharing the most effective B2B content marketing strategies and tactics. Each day is made up of engaging video presentations from B2B marketing executives and thought leaders. During those 5 days, participants will be able to learn from these experts on how to take their content marketing to the next level with keynote sessions or best practices discussions such as: “Where Video Beats Text”, “How to Capture Your Buyer's Attention with Contextual Content”, “Create Better Content by Letting Marketing and Sales Collaborate” or “Tools That Make Content Marketing Easier and More Effective.”
“Today, any successful marketing leader knows that content marketing is key to align marketing and sales, and has become critical to making a big impact and differentiate their company from competition.”, said Jeanne Hopkins, Ipswitch Executive Vice President and Chief Marketing Officer. “Marketers need to realize how important it is to ask themselves about content marketing program and leverage all tools and tactics that will allow them to think twice and deliver content that will resonate with their audiences – what I am used to calling "snackable" content!"
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Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use. The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. Ipswitch Unified Infrastructure and Applications Monitoring software provides end-to-end insight, is extremely flexible and simple to deploy. The company’s Information Security and Managed File Transfer solutions enable secure, automated and compliant business transactions and file transfers for millions of users. Ipswitch powers more than 150,000 networks spanning 168 countries, and is based in Lexington, Mass., with offices throughout the U.S., Europe, Asia and Latin America. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.