May 25 2017

Ipswitch’s EVP and CMO Presents Keynote on Aligning Sales and Marketing for Business Growth in Galway, Ireland

Ipswitch Launches Sales Professional Network, Ipswitch’s Jeanne Hopkins Delivers Keynote at Regional Skills Forum on Thursday, June 1, 2017 in Galway, Ireland

GALWAY, Ireland and LEXINGTON, Mass. – May 25, 2017Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch®, the leader in easy to implement and administer file transfer and network management software, is the keynote speaker presenting, “‘Smarketing’ – the Power of Aligning Sales & Marketing to Grow Your Business,” for the West Regional Skills Forum on Thursday, June 1, 2017 in Galway, Ireland. Ipswitch is also launching the Sales Professionals Network for the west region at the event. Fergal O’Connor, CEO and Founder, buymedia is master of ceremonies for the evening.

 

  • What: the Power of Aligning Sales & Marketing to Grow Your Business, Presented by Ipswitch’s Jeanne Hopkins, Hosted by West Regional Skills Forum and Sales Professionals Network
  • When: Thursday, June 1, 2017, 6:00 p.m. – 7:30 p.m.
  • Where: Portershed, Eyre Square, Galway, Ireland

 

Today’s consumers and enterprise customers are better informed about their desired purchases than ever before. To maximize sales to these buying groups, companies need highly skilled sales and marketing professionals who understand that there is a new world order – the customer is truly the king/queen. Jeanne Hopkins outlines how modern sales and marketing business processes have evolved, the skills people need to succeed and thrive in today’s omni-channel (mobile, desktop, phone, in-store) buying world and how some companies are doing this in practice. Jeanne also talks about the Sales Professional Network, and how peers are sharing across all industry sectors building expertise in sales skills for the west.

Jeanne is then joined by a panel of expert speakers from a variety of industries, including Frank Cashman, Entrepreneur and Managing Director at Anecto Ltd.; Sinead Cassidy, Sales and Marketing Manager at Galway Racecourse; Donal Vaughan, Manager at Vaughan Shoes and John Conlon, Regional Manager at Google Marketing Solutions EMEA.

Jeanne joined Ipswitch in 2016 and leads the company’s worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand. Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs. At HubSpot, her leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. Jeanne is also a very accomplished writer, advisor and speaker. She co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. She also serves on the Advisory Boards of Bedrock Data, BrightInfo and the Sales Lead Management Association, and as the Co-Chair of the MassTLC Sales and Marketing Group.

The West Regional Skills Forum is a collaborative forum comprised of representatives from education and training provider groups including National University Ireland Galway (NUI Galway), Galway Mayo Institute of Technology (GMIT), Galway Roscommon Education & Training Board (GRETB), Mayo Education & Training Board (MSLETB), Skillnets, and Intreo working in partnership with industry representative groups and state agencies. For more information, visit: http://www.regionalskills.ie/Regions/West/.

For more information on the event, visit:
http://www.regionalskills.ie/Regions/West/Events/%E2%80%9CSmarketing%E2%80%9D-Aligning-Sales-Marketing-for-Business-Growth.html

 

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About Ipswitch
Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use. The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. Ipswitch Unified Infrastructure and Applications Monitoring software provides end-to-end insight, is extremely flexible and simple to deploy. The company’s Information Security and Managed File Transfer solutions enable secure, automated and compliant business transactions and file transfers for millions of users. Ipswitch powers more than 150,000 networks spanning 168 countries, and is based in Lexington, Mass., with offices throughout the U.S., Europe, Asia and Latin America. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.


Media Contact:
Benedicte Ferrari
bferrari@ipswitch.com