Sep 11 2018

Ipswitch’s EVP and CMO Presenting at Sales Enablement Society Annual Conference

Ipswitch’s Jeanne Hopkins Speaking on the 5 Customer Experience (CX) Essentials for Creating a Customer-Focused Business – September 18, 2018 – Denver, CO

BURLINGTON, Mass. – Sept. 11, 2018Jeanne Hopkins, Executive Vice President and CMO at Ipswitch®, producer of award-winning and easy-to-use secure file transfer and network management software, is presenting, “5 CX Essentials for Creating a Customer-Focused Business,” at the Sales Enablement Society 2018 Annual Conference, taking place on Sunday, September 16 – Wednesday, September 19, 2018 in Denver, CO. Every year, the best and brightest minds in the sales enablement profession gather for four days to elevate their roles, clarify the value of their work and deepen personal connections.
 

  • What: Ipswitch’s Jeanne Hopkins Presenting “5 CX Essentials for Creating a Customer-Focused Business” at Sales Enablement Society 2018 Annual Conference
  • When: Tuesday, September 18, 2018, 11:00 a.m. - 12:00 p.m. MDT
  • Where: Sheraton Denver Downtown Hotel, 1550 Court Place, Denver, Colorado


Happy customers are five times as likely to repurchase and three times as likely to recommend a company or business as unhappy customers. In today’s technology-driven world, the customer is king. We hear this all the time, but very few companies really figure out how to keep the customer at the forefront of their business. The companies who have figured out how to scale customer focus throughout their organizations are experiencing big returns and sizable growth. Jeanne Hopkins outlines the 5 CX essentials to increase revenue.

Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company’s IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

In February, Ipswitch won a Killer Content Award in the category, Social Amplification from Demand Gen Report for its use of blogs, podcasts and video to increase web traffic and drive a strong top of the funnel for the company’s inbound marketing efforts. Jeanne was named a finalist in the prestigious 2018 Women in IT Awards, the world's largest tech diversity event, among more than 700 nominations, for outstanding leadership, innovation and business success.

Last year, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Gen Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. She was also No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with now over 96,000 @jeannehopkins followers.

Jeanne co-hosted Ipswitch’s PICNIC Podcast live show featuring industry guests who deliver tips and tricks to help lessen IT professionals’ headaches. She is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne has been serving on the Advisory Boards of BrightInfo, Bedrock Data, the Sales Lead Management Association (SLMA), and as a strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.

The Sales Enablement Society (SES) is a volunteer organization focused on elevating the role of sales enablement in organizations worldwide through engagement, communication, research and development. Founded in 2016 with five founding members, the SES has grown to more than 2,500 members in 13 countries with chapters across the globe. Members represent all areas of the sales enablement community – practitioners, suppliers, industry experts and academics.

For more information on the conference, follow #SESociety on Twitter and visit: https://sesociety.site-ym.com/

 

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About Ipswitch:
Ipswitch produces and sells file transfer solutions and network management software for IT professionals. In business since 1991, Ipswitch has over 24,300 SMB and enterprise active customers with over 1 million end users in 170 countries. Ipswitch's suite of network and security solutions includes WhatsUp® Gold for network monitoring and MOVEit® and WS_FTP® for secure file transfer. Ipswitch's focus on customer success is evidenced by an online community with over 115,000 members. To meet the varying needs of its customers, Ipswitch solutions support a range of environments including on-premise, hybrid and public or private cloud, via perpetual and subscription licensing. Ipswitch solutions meet the highest commercial and government data security requirements and are PCI, HIPAA and GDPR compliant.

Ipswitch remains a privately held company with offices throughout the U.S., Europe, Asia and Latin America. The company is a Microsoft co-sell ISV Partner, a Cisco Preferred Solution Partner and a VMware Technology Alliance Partner. For more information, visit https://www.ipswitch.com/ or connect on LinkedIn and Twitter. To learn more about Ipswitch's strategic alliances and global network of partners, visit https://www.ipswitch.com/partners.  


Media Contact:
Benedicte Ferrari
bferrari@ipswitch.com

 

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