Jeanne Hopkins Recognized as Inspirational Leader in Sales Lead Management Strategies Used to Drive Revenue for Ipswitch and Its Partners
BURLINGTON, Mass. – Dec. 20, 2017 – Jeanne Hopkins, Executive Vice President and CMO at Ipswitch®, the leader in easy to deploy, manage and use file transfer and network management software, has been named to the “40 Most Inspiring Leaders” list by the members of the Sales Lead Management Association (SLMA) in the category, B2B and B2C C-level Management. Jeanne is a four-time honoree by SLMA as one of the 50 Most Influential Sales Lead Management professionals, five-time honoree as a SLMA 20 Women to Watch as well as a previous 40 Most Inspiring Leader.
“Sales lead management is the core discipline that when accurately done as a process, considering the needs of prospects and salespeople, and using the dozens of software applications and lead generation agencies available, can make the difference between being a successful company or an also-ran,” said James Obermayer, CEO of the SLMA. “These inspiring leaders understand that lead management must be defined before the tools of CRM, marketing automation, business intelligence and hundreds of software applications can be applied. We recognize these inspiring leaders annually as millions of marketing departments must successfully manage sales leads to gain revenue in a predictable manner.”
Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company’s IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She held executive marketing roles at HubSpot, SmartBear, MarketingSherpa, MarketingExperiments and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
“The Ipswitch marketing team views sales lead management as revenue management to drive sales for the company and our valued partners around the world,” said Jeanne Hopkins. “Sales lead management strategies, designed to generate new business, are the lifeblood for any company, regardless of products sold or company size. My thanks goes out to the members of SLMA for this recognition.”
In September, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Generation Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. Earlier this year, she was No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with now over 78.2K @jeannehopkins followers. She was also named to CRN’s 2016 Power 100, an elite subset of the annual Women of the Channel list.
Jeanne also co-hosts the PICNIC Podcast live show featuring industry guests who deliver tips and tricks to help lessen IT professionals’ headaches. She is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne has been serving on the Advisory Boards of BrightInfo, Bedrock Data, the SLMA, and as a strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.
For a list of the 40 Most Inspiring Leaders, visit: https://www.40mostinspiring.com/category/2017-winners/
With over 1 million users from tens of thousands of companies managing more than 150,000 networks in 116 countries, Ipswitch designs and develops industry-leading software that enables the easy delivery of 24/7 performance and security across cloud, virtual and on-premise environments. IT teams worldwide rely on 25 years of innovation to optimize and secure business transactions, applications and infrastructure with Ipswitch MOVEit® secure file transfer, Ipswitch WhatsUp® Gold network monitoring and Ipswitch WS_FTP®. Available directly or through strategic alliances with leading IT vendors and the company’s fast-growing global partner ecosystem, Ipswitch’s wide portfolio improves application and network performance, monitors diverse IT environments and ensures secure exchange of data that meets PCI, HIPAA, GDPR and other industry and government data security and regulatory requirements.
The company has offices throughout the U.S., Europe, Asia and Latin America. For more information, visit https://www.ipswitch.com/ or connect on LinkedIn and Twitter. To learn about Ipswitch’s strategic alliances or global network of partners, visit https://www.ipswitch.com/partners.
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