Dec 01 2010

Ipswitch Cyber Monday Survey Explores the Impact of Online Shopping on Corporate Networks

More than half of IT administrators expected to lose over one-fifth of network bandwidth on Cyber Monday

LEXINGTON, MA ─ December 1, 2010  The National Retail Federation projected that 106.9 million Americans would shop online on November 29th, 2010, about 10 percent more than in 2009. With 88 percent of retailers offering aggressive online discounts on Cyber Monday, over 70 million Americans were expected to shop online from work. A survey from Ipswitch Inc.’s Network Management Division shows that more than 50 percent of IT administrators expected to lose more than 20 percent of their company’s network bandwidth from employees shopping on the job during Cyber Monday.


Ipswitch recently conducted an online poll of IT administrators asking how much network bandwidth they anticipated their company losing to Cyber Monday shopping. Of those polled, one-third of respondents expected to lose more than 30 percent of network bandwidth on the 29th. Conversely, 28.5 percent, the next largest group, expected to lose less than 10 percent of their network resources to online shopping during the work day. The smallest group of administrators, 17.6 percent, expected to lose between 10 and 20 percent of their network bandwidth.


“Cyber Monday continues to grow and is clearly the largest online shopping day of the year,” said Ennio Carboni, president of Ipswitch Inc.’s Network Management Division. “However, big savings for consumers can translate to less network bandwidth and lost productivity for employers. We expect many organizations to track and calculate the impact of Cyber Monday to make sure that their critical business operations have the bandwidth needed in the future to handle this ‘peak day’ of network usage.”


About the Network Management Division of Ipswitch, Inc.       

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Built on a modular, yet integrated  architecture, the affordable and easy-to-use solutions scale with the size and complexity of any physical or virtual IT infrastructure. From a single console, WhatsUp Gold supports standard IT management tasks including automated discovery, mapping, real-time monitoring, alerting, troubleshooting and reporting. More than 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastucture today.

WhatsUp Gold was named Network Management Product of 2010 by Network Computing Magazine and earned the Network Products Guide 2010 Product Innovation Award in Network Management. To learn more about WhatsUp Gold – the best value in IT Management software, download a free trial or to make a purchase, please visit: