Jeanne Hopkins Leads Discussion on Expectations for CMOs in 2018 and Beyond at B2B Marketing Exchange - February 19-21, 2018 - Scottsdale, Arizona
BURLINGTON, Mass. - Feb. 14, 2018 - Jeanne Hopkins, Executive Vice President and CMO at Ipswitch®, the leader in award-winning and easy to use file transfer and network management software, is speaking on the CMO panel at the B2B Marketing Exchange, taking place on Monday, February 19 - Wednesday, February 21, 2018 in Scottsdale, Arizona. Hosted by Demand Gen Report, the conference hosts modern performance and content marketers managing the complex sales cycles and group buying realities common in B2B industries.
- What: Ipswitch's Jeanne Hopkins Speaking on CMO Panel at B2B Marketing Exchange
- When: Wednesday, February 21, 2018, 9:10 a.m. - 9:40 a.m. PST
- Where: Fairmont Scottsdale Princess, 7575 E. Princess Drive, Scottsdale, Arizona
The expectations for heads of marketing in B2B continue to expand and escalate, as they look to gather deeper intelligence on customers and prospects, create messaging that connects, and show measureable impact on pipeline and revenue growth. This session features perspectives from three chief marketing officers from different industries and stages of growth, all sharing insights into strategic priorities for 2018 and beyond, trends impacting their ability to engage buying teams at key accounts and new tools and solutions they are testing or deploying. The panel is also discussing plans for building and guiding the modern marketing organization. Jeanne is joined by panelists, Christine Nurnberger, CMO at Bottomline Technologies and Ken Wincko, CMO at WorkWave.
Jeanne leads Ipswitch's worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company's IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne's leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Most recently, Jeanne was named a finalist in the prestigious 2018 Women in IT Awards, the world's largest tech diversity event, among more than 700 nominations, for outstanding leadership, innovation and business success. She was also recently nominated for Sales Lead Management Association's (SLMA) "20 Women Leaders to Watch in Business in 2018."
Last year, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Gen Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. She was also No. 3 on Social Media Marketing (SMM) Magazine's list of Top CMOs on Twitter with now over 81,000 @jeannehopkins followers. She was also named to CRN's 2016 Power 100, an elite subset of the annual Women of the Channel list.
Jeanne co-hosts Ipswitch's PICNIC Podcast live show featuring industry guests who deliver tips and tricks to help lessen IT professionals' headaches. She is an accomplished writer, advisor and speaker. She co-authored "Go Mobile," a top-selling mobile marketing book on Amazon.com. Jeanne has been serving on the Advisory Boards of BrightInfo, Bedrock Data, the SLMA, and as a strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.
Follow the conversation on the B2B Marketing Exchange on Twitter at #B2BMX and @B2BMX. For more information, visit: https://www.b2bmarketing.exchange/
With over 1 million users from tens of thousands of companies managing more than 150,000 networks in 192 countries, Ipswitch designs and develops industry-leading software that enables the easy delivery of 24/7 performance and security across cloud, virtual and on-premise environments. IT teams worldwide rely on 25 years of innovation to optimize and secure business transactions, applications and infrastructure with Ipswitch MOVEit® secure file transfer, Ipswitch WhatsUp® Gold network monitoring and Ipswitch WS_FTP®. Available directly or through strategic alliances with leading IT vendors and the company's fast-growing global partner ecosystem, Ipswitch's wide portfolio improves application and network performance, monitors diverse IT environments and ensures secure exchange of data that meets PCI, HIPAA, GDPR and other industry and government data security and regulatory requirements.
The company has offices throughout the U.S., Europe, Asia and Latin America. For more information, visit https://www.ipswitch.com/ or connect on LinkedIn and Twitter. To learn about Ipswitch's strategic alliances or global network of partners, visit https://www.ipswitch.com/partners.
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