The WhatsUp Gold Team is heading out to Secure World Atlanta, April 10-11th!  Swing by WhatsUp Gold Booth #402 to see what we have in store. Don’t miss the chance to win a $100 Amazon gift card, meet members of the WhatsUp Gold team, and check out the latest version of WhatsUp Gold. 

Stop by booth #402 and you can enter to win a $100 Amazon gift card and get yourself some WhatsUp Gold swag as well as meet members of the WUG team, including Jason Williams and Alex Iannuzzi.  You’ll even get to check out WhatsUp Gold v15 – this latest version of WhatsUp Gold has a completely redesigned web interface, allowing you to see deeper than ever before. Before you head out, don’t forget to attend the Industry Expert Panel, “Into the Breach,” on Wednesday, the 11th in the Keynote Theater.  Brian Jacobs, member of the WUG team will be participating in the panel discussion.

We hope to see you there!

On Wednesday, November 3 and Thursday, November 4, Ipswitch File Transfer will be exhibiting and speaking at SecureWorld Expo, the leading regional security conference that brings together the security leaders, experts, senior executives, and policy makers who are shaping the very face of security.

The “Exhibits and Open Sessions Registration” for SecureWorld Expo is complimentary and it gives you access to the expo floor, the keynote presentations, and open industry expert panels. Plus, you’ll get to hear the luncheon keynote from L. Frank Kenney, The Data Breaches You Don’t See Hurt You The Most,” and the industry expert panel Data Protection: Walking the Thin Line Between Employee Productivity and Security.”

Here are the details:

What: SecureWorld Expo – Dallas

Where: Plano Convention Centre, Plano, TX

When: November 3, 2010 and November 4, 2010

Why: Meet the Ipswitch File Transfer team, learn about our solutions (from WS_FTP to MessageWay), listen in on L. Frank Kenney’s luncheon keynote, and keep up to date on the latest in the security world!

Plus, if you visit us and mention this blog post, you’ll receive a Starbucks gift card – on the spot!

See you in Dallas!

The real highlights for me at last week’s SecureWorld Expo were the attendees who visited Ipswitch’s tradeshow booth.  From global enterprises to small business owners, public utilities to brand name consumer products companies, the people I met described challenging business problems and showed genuine interest in managing and protecting their data.

A couple of visitors jump to mind:

  • The ex-Secret Service agent (Electronic Crimes Task Force), now an independent consultant, who came straight to SecureWorld after flying cross-country to attend another security conference in Atlanta.  Her curiosity about managed file transfer solutions, and her breadth of knowledge about encryption methods and sources of risk I had never even considered, gave us lots to talk about.
  • The Chief ISO from the CA Dept of Water Resources, one of at least 10 people I met from local environmental agencies or private utilities.   I had no idea that the business of managing natural resources was so data intensive!  They have a huge amount of traffic between and among state and county agencies, and send hundreds if not thousands of files per week to private businesses, citizen groups, and individual consumers.  Many of these files contain sensitive information, making it an ideal scenario for Ipswitch’s managed file transfer solutions that can handle high volume data files sent programmatically to a wide number of recipients.

These two booth visitors highlight 2-days worth of insightful conversations I had with customers, prospects and fellow vendors.  Needless to say, I’m very excited to dive into the MFT space and look forward to sharing more insights.

I had the pleasure of attending the SecureWorld Expo last week in Santa Clara, CA, right in the heart of Silicon Valley.   Although it was a relatively small show, the audience was feisty!   And as the first tradeshow I’ve attended as an Ipswitch employee, and my first security-themed show, there was a ton to learn.

The range of exhibitors and their offerings was impressive and instructive.  Attendees (and this reporter) had the opportunity to learn about end point security, patch management, threat management appliances, disaster recovery, identity management, and much more.

Here are a few vendors that caught my eye:

  • ESET – whose live, 2-inch long cockroaches drew cringes and well-earned attention to their anti-virus solutions set;
  • Websense – whose DLP solution is a great complement to Ipswitch’s managed file transfer products, as it automatically identifies content that likely contains data that is sensitive and needs to be secured;
  • Veracode – which is changing the game in application security testing with its SaaS static testing and analysis offerings.

I was tapped to be a panelist for a breakout session entitled “Data Protection – Walking the Thin Line Between Employee Productivity and Security”.  It was a great subject that my fellow panelists handled very well, demonstrating their deep knowledge about security solutions and how they fit (or don’t) within corporate cultures.  I look forward to exploring these questions with Ipswitch’s customers and at other tradeshows in the coming months.

The most insightful conversations I had at the show were with attendees who visited our booth.  More  on those conversations soon….